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October 29, 2002

Renewable Choice: Freeing the market for wind energy

My friend Troy Dayton works at a company with his friends in Colorado that is doing really well by doing something really cool.

The company is called Renewable Choice, and what they do is help distribute the energy created by wind farms, by convincing people to switch over to renewable energy. People still get the power coming into their house from their current provider, but the utility company gives energy credits to companies that produce wind energy. Customers pay a little bit more for the wind power, and the market shifts away from fossil fuels and toward renewable energy a little bit.

And hopefully not too many birds get chopped up. :-|

This article explains it all pretty well.

Big ups to Troy and the Renewable Choicers! Helping the environment via the free market. Gotta love it.

This is exactly how it's supposed to happen (apart from the government created utility monopolies that exist currently). Renewable Choice has got a tough sell in some ways-- they are asking people to switch to a more expensive power provider. But people care about the environment-- and Troy and Co. are searching those people out one by one-- as I said, helping to shift the market for energy to a healthier state. Plenty of people are probably willing to pay a few bucks extra a month in order to reduce the consumption of fossil fuels and the creation of the waste that comes from them. Apparently so, since Renewable Choice and similar companies seem to be doing really well. And as that new industry gets more support, it grows and becomes more competitive, and prices fall, and so on.

(BTW, I've never used the phrase "big ups" before. It just came bubbling out of me. I'll try not to make a habit of it. ;-))

Posted by Lance Brown at October 29, 2002 01:53 PM | TrackBack
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