The Free View-- weblog of a presidential candidate: Military Marketing 101

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November 19, 2002

Military Marketing 101

The government is going to disturbing new lengths to get recruits for the military.

No Child Unrecruited

I could say a lot about this, but the article covers most of it. One thing that's particularly disturbing is this:

The military complained this year that up to 15 percent of the nation's high schools are "problem schools" for recruiters. In 1999, the Pentagon says, recruiters were denied access to 19,228 schools. Rep. David Vitter, a Republican from Louisiana who sponsored the new recruitment requirement, says such schools "demonstrated an anti-military attitude that I thought was offensive."

19,228 schools denied military recruiters access. The "No Child Left Behind" law (which apparently aims to live up to its name in more ways than one) overrules the judgment of the officials at all of those schools-- on behalf of who knows how many hundreds of thousands of kids. Think about that-- how many local decisions that one small part of that law overrules. It makes me shudder. The unnecessary use of that much force against that many people. Ugh.

It also smacks of the same thing the cigarette companies are so often accused of-- getting 'em while they're young and impressionable, and in this case, captive. In both cases, the "product" the advertisers are "selling" is one that could lead to the future death of the given young person. At least cigarette companies don't resort to forcing high schools to give them their mailing lists.

Posted by Lance Brown at November 19, 2002 10:03 PM | TrackBack

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