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August 17, 2003

Reason: Dean's List

Dean's List

Can the Vermont guv flash mob his way to power?

August 13, 2003
Jeff Taylor

The crowd in Philadelphia got a quick lesson in viral marketing from former Vermont Gov. Howard Dean, who urged his supporters to spam the hell out of their friends.

"When we send you stuff, you send it to your e-mail list. A hundred people on everybody's email list here, that's four hundred thousand people!" Dean said at a rally on Monday that dwarfed the response other candidates received.

Is Dean nuts or is he onto something? Probably a little of both, which makes him dangerous to status quo assumptions about how 2004 will unfold. ...

At a minimum, Dean's campaign is setting a new standard for integrating the Internet into the overall campaign and is using a number of free or nearly free off-the-shelf components to do it.

Full story...

Read It Rating: 7.5
Left/Right Rating: R2
Freedom Rating: 2.5
Learning Percentage: 25%

Posted by Lance Brown at August 17, 2003 04:16 PM | TrackBack
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