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February 02, 2004

Narrating your way into—and out of—the White House

Get a Life

Narrating your way into—and out of—the White House

by Charles Paul Freund
Reason

Are this year's Democratic primary competitions shaping up as more examples of the nation's developing style of "cultural campaigning"? In the midst of the 2000 presidential race, reason magazine argued that, due largely to the growth of ever more intimate media, as well as the decline of a foreign military threat, presidential candidates were under pressure to expose more and more of their private, "backstage" lives, and to offer voters an ever more compelling story about themselves.

This process is not merely a matter of establishing the gravity of a candidate's character, which has always been a political necessity. Nor is it a question of shaping a politically advantageous candidate biography, a fundamental aspect of national campaigns since 1840. Rather, it is an issue of recognizing that candidates and voters must now find a way to deal with a revolutionary level of candidate exposure, and of intimacy that candidates and voters did not previously share. These developments have altered the political process.

...

Posted by Lance Brown at February 2, 2004 02:27 AM | TrackBack
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