The Little Brown Reader: California can't be won without a winning mantra

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What's so great about America

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August 31, 2003

California can't be won without a winning mantra

I like this suggested mantra: "A true leader is someone who knows where his followers are going."

California can't be won without a winning mantra

Excerpt:

Here is my advice to the other 134 hopefuls who are trying to overtake him: A message is good, but a mantra is better. Find a phrase that resonates with voters and stick with it.

This can be tricky, especially for office seekers who have little or no experience in public speaking, or writing declarative sentences. Nothing is more embarrassing than getting stumped on the stump. So I have compiled a list of sample slogans that are inspiring, noncommittal, and somewhat confusing. In other words, they should help any political novice step up to the podium and sound like a pro:

• "Standing still means we are not moving forward."

• "Progress is a transformative undertaking."
...

Read It Rating: 4.5
Left/Right Rating: 0
Freedom Rating: .2
Learning Percentage: 40%

Posted by Lance Brown at August 31, 2003 12:57 AM | TrackBack

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